WE ARE THE 100ml

Founded in January 2008 by Luís Miguel Pereira, the 100ml was born from the ambition to reveal to the world the tradition of high national perfumery and place Portugal on the international map of perfumes and beauty care for women and men who are looking for brands with a strong identity.

 
 
 
 
 
 
 
 
 

It was with this ambition that in 2010, and after an intense research work on the traditions and districts of Lisbon and Porto was born the first brand 100ml: A ANTIGA BARBEARIA DE BAIRRO. Based in the sounds, colors, gardens, routines, aromas and architecture of this beautiful cities.

The brand ANTIGA BARBEARIA DE BAIRRO has grown rapidly with its brands: Essencial, Príncipe Real, Ribeira do Porto, Premium - Black & Gold - and more recently, Chiado, conquering both the national market where it is already available in hundreds of specialty stores in Portugal and worldwide, following an internalization strategy since 2012.

It was with this ambition that in 2010, it was with this ambition that in 2010, and after an intense research work on the traditions and districts of Lisbon and Porto was born the first brand 100ML: A ANTIGA BARBEARIA DE BAIRRO. A brand based on the sounds, colors, gardens, routines, aromas and architecture of this beautiful cities.

The brand ANTIGA BARBEARIA DE BAIRRO has grown quickly with its brands: Essencial, Príncipe Real, Ribeira do Porto, Premium - Black & Gold - and more recently, Chiado, conquering both the national market where it is already available in hundreds of specialty stores in Portugal and worldwide, following an internalization strategy since 2012.

 
 
 
 
 
 
 
 
 
 

A Brand dedicated to the care of masculine beard. Anticipating this trend in Portugal and reliving the art of barber shops.

In 2012, inspired by the old Portuguese movie “Aldeia da Roupa Branca”, 100ml returned to immerse itself in the best traditions and created the ALDEIA DA ROUPA BRANCA, brand with a new perfume for clothes, applicable in the iron, in order to revive the memory of the old washerwomen. This new line of laundry traditional perfumes is inspired by the fresh aromas of the river, soap, wind and sun. The cassis, pink pepper and citrus and woody notes, present in its original perfume, offers a new experience of home care.

 
 
 
 
 
 
 
 
 

In 2012, inspired by the old Portuguese film "Aldeia da Roupa Branca", 100ml returned to immerse itself in the best traditions and created the ALDEIA DA ROUPA BRANCA brand, with a new perfume for clothes, applicable in the iron, in order to revive the memory of the old washerwomen. This new line of laundry traditional perfumes is inspired by the fresh aromas of the river, soap, wind and sun. The cassis, pink pepper and citrus and woody notes, present in its original perfume, offers a new experience of home care.

 
 
 
 
 
 
 
 
 
 

The expansion to the international market was always a bet of 100ml. The satisfaction and the portuguese products which falled in darkness, were the starting point to this action. Looking in the memories, the roots, the identity and the soul, to the find the peculiar Portugality.

 
 
 
 
 

It was with this vision that the 100ml also launched the brand POR TI PERCO A CABEÇA, which reinterprets and gives a new life and experience to the boxes of illustrated matches, bringing them to routines and day to day, arousing smiles and creating new ideas with pieces that take us to travel in time, thus making our history unforgettable.

It was with this vision that the 100ml also launched the brand POR TI PERCO A CABEÇA, which offers a brand new experience to the tradition of illustrated matches boxes. New day to day routines, smiles and ideas with a special design that take us to travel in time and turn our history unforgettable.

 
 
 
 
 
 
 
 
 

In 2018 the 100ml celebrates its 10th anniversary and reinvents itself once again, preparing a new future, a new trip and the launching of new products that take us "By Seas Never Sailed Before".
This is the journey we invite everyone to discover.

100ml
TRADITIONAL PERFUMES FROM PORTUGAL TO THE WORLD.