The "Antiga Barbearia de Bairro" is the first brand produced by "100ml". We have felt there was a gap in the Market Segment, so we decided to create something different and unique in this area.

We want to revive the ritual of shaving, which has somehow been abandoned, and put a new emphasis on the traditional brush.
We have also been observing a revival of this trend, which reveals a path that enchanted us.
In fact, we are witnessing a return to classical processes now reinterpreted and filtered by new standards and aesthetic graphics.

In Portugal the barbershops are an integral part of the history of many towns and "Tertulia" venues. Even today, many districts keep this tradition alive, in areas in which remain a culture of communication, talking and exchanging greetings very typical of the Portuguese culture and that we are so proud of.

This has been the way of our brand.
Inspired by the green of the garden and the characteristic architecture of the square, Príncipe Real, is the first revisited neighborhood, which offers a noble and elegant flavor to the daily ritual of today's men who also enjoy  to spoil themselves.
The graphics that embody the package are fully inspired by the architectural details of the old buildings that surround the square and the garden. Some of them are over one century old, such the most famous one, the "Ribeiro da Cunha Palace" in neo-Arab style.
D. Luís bridge, is the starting point for the creation of our new soap’s Packaging for Ribeira. The whole design is inspired on the bridge’s structure, one of the most important symbols of Oporto. We also saw in the balconies of the narrow houses that spread along the shore another source of inspiration.
We added a few details from ceramic tiles, and everything adding up to achieving our goal, finding the face for our new launch in Antiga Barbearia de Bairro. The colors yellow and ocher, belong to the houses, the balconies, roofs, and the light of the sunsets on the vineyards that fill the ridges of Douro slopes. Those are the colors of our new scent Ribeira.
Very typical!

 

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